Narrative lifespan
How long the experience continues to generate qualified attention.
Data · the trail that teaches
DADOS is the territory that organizes behavior, participation, and editorial response as sources of intelligence and learning.

IBM Watsonx · each interaction produces participation, learning, and signals.
Image: MCI Group01 · Proprietary benchmarks
Fields prepared to receive real, verifiable data traceable to the source.
Narrative lifespan
How long the experience continues to generate qualified attention.
Depth of relationship
How many audiences move from presence to recurring participation.
Repurposing value
How much of the captured raw material is converted into useful assets.
No number is presented as fact until the source and methodology are validated.
MCI in action · DADOS
Official imagery reveals scale, people, technology, narrative and emotion sharing the same space.

IBM Watsonx · the live environment as an interface for understanding.
Image: MCI Group
IBM Watsonx · technology translated into demonstration and human connection.
Image: MCI Group02 · Intelligence Loop
Organize consented signals from events, content, creators, and communities.
Unify the reading of interactions that used to live on separate platforms.
Transform patterns into clear hypotheses, constraints, and possible decisions.
Take the learning to new questions, content, relationships, and experiences.
03 · System memory
Each node produces different signals. STAGE records presence and behavior; NARRATIVE records interest; INFLUENCE shows circulation; COMMUNITY reveals recurrence.
DADOS brings these traces together with governance and turns the Mesh into a collection that learns, instead of starting from scratch with each brief.
Frequently asked questions
It is a view of return that considers not only the impact of the event, but also the continuity in content, community, influence, and learning.