CEO · MCI Brazil
Igor Tobias
Voice on the market, scale, governance, experience, and the transformation of live marketing.
The return begins when the event is no longer treated as the endpoint.
Live marketingScaleEngagement
04 07
Influence · trust in circulation
Trust circulates through voices.
INFLUENCE connects thought leadership, creators, and advocacy to make narratives cross networks, contexts, and communities with credibility.
Paris Peace Forum · voices and leadership in global circulation.
Image: MCI Group04 / 07Editorial continuity network
01 · The voices
Two spokespersons, two territories.
Complementary authority to interpret the market, culture, and continuity.
CEO · EYXO
Greta Paz
Voice on narrative, influence, culture, content, and building an always-on presence.
Every experience carries enough stories to stay alive for months.
StorytellingCreatorsCulture
MCI in action · INFLUENCE
Human connections, in person.
Official imagery reveals scale, people, technology, narrative and emotion sharing the same space.
Club France · the people and operations behind a monumental experience.
Image: MCI Group
Adobe Summit · participation and technology transformed into an experience.
Image: MCI Group02 · Distribution layers
The same experience, multiple credibilities.
- 01
Executive voice
Interprets market transformation and sustains the business thesis.
- 02
Expert voice
Translates the method into applicable and citable knowledge.
- 03
Creator
Connects the narrative to languages, communities, and cultural repertoires.
- 04
Advocate
Carries the experience forward based on lived trust and belonging.
Frequently asked questions
Direct answers about INFLUENCE.
A creator distributes narratives through language and reach; an advocate speaks from connection, experience, and accumulated trust.